How do Content Creators Make money

There is no month that goes by without a skit maker buying an expensive Mercedes Benz or a multi million mansion somewhere in the choicest area in their country. That begs the question,How do content creators make money?

Is there something fishy going on? 😜

This has been raising questions from the public, who are left in the dark as to how these skit makers are able to afford such a luxury lifestyle over something as meagre as skit making or content creation.

So today, as someone that makes a living online, I will explain with proof how I know these skit makers are able to afford these luxuries. 

At the end of this post, you should be able to decide, if truly these skit makers make the legitimate income from skit making  that funds their luxury lifestyle 

OR

They are involved in some illegal business that brings such money to them

So grab a cup of cold zobo let’s get started.

How do Content Creators Make money

Creators have several sources of income which I will group into 5:

• Content creation for business owners
• Sponsored posts on their Facebook, Instagram and Tiktok
• Youtube and Facebook earnings

These 4 sources mentioned are all part of How to make money online legitimately and they take advantage of their popularity, millions and thousands of followers online to make money.

Let me explain 

To better illustrate how these skit makers make money from these 3 sources, I will be using Mr Sabinus AKA investor Sabinus to explain so you understand it better.

Content creation for business owners

Business owners want exposure for their brands and product,creators have what it takes to offer these to business owners.

They make money each time they create skits for companies/businesses. Those skits you see them create and then promote a certain product or business, they get paid a certain amount of money to do that.

The question is how much? 😏

Mr Sabinus revealed in an interview he had with Ebuka Uchendu(BBnaija Host) that he gets paid between N1.5 Million to N2.0 million just to create a skit for a brand.

Watch the interview here. :

It gets more interesting when Sabinus mentioned that he gets like 4 skits requests in a month.

That is to say Sabinus on a good month Makes about N6.0 Million every month, just from content creation alone.

Lets move to the next source

Sponsored posts on their Facebook & Instagram

These Creators and business owners take advantage of the huge followership that a skit maker has to both make money and promote their business respectively.

This is to say that, most skit makers boast of hundreds and millions of followers on all social media handles(Facebook, IG, Twitter)

Business owners know attention is money so they pay the rates these creators give to them most especially if they have the numbers that the business needs.

Youtube Facebook and Tiktok earnings

Almost every social media platform has a programme that rewards creators on their platform. Facebook 

The amount Facebook, TikTok, and YouTube pay their creators varies  depending on factors like views, engagement, region where you viewers watch from, and monetization options. 

A quick look into How each platform rewards their Creators:

YouTube

YouTube creators earn primarily through Google AdSense, where YouTube shares 55% of ad revenue with creators. Other revenue streams include memberships, Super Chats, and product sales.

Revenue Breakdown:

1. Ad Revenue (CPM & RPM): This refers to the Youtube Adsense
   • CPM (Cost Per Mille): Advertisers pay per 1,000 views; typically ranges between $0.25 – $4 in developing countries and $5 – $15 in developed countries.
   • RPM (Revenue Per Mille): Actual earnings per 1,000 views (YouTube’s cut deducted); typically $1 – $10 depending on audience demographics, niche, and engagement.

Example: If a video has 100,000 views with an RPM of $3, the creator earns approximately $300 for that video

2. Channel Memberships:
   • Fans pay $4.99+ monthly for exclusive perks; creators keep 70%. Alot of big creators on youtube offer this membership and you can imagine having 2000 members. Thats an additional revenue source in addition to ad revenue.

3. Super Chat and Stickers (during live streams): 
   • When creators go live on Youtube, their Fans donate directly to them using the Superchat and stickers that are worth some money.YouTube takes 30% while the 

TikTok

TikTok’s primary monetization method is the TikTok Creator Fund. The other avenues includes brand deals, live gifts, and affiliate marketing through product promotion.

You must have seen creators thank their fans for donating lions,rose etc, those gifts are worth money.

Revenue Breakdown:

1. TikTok Creator Fund:
   • Pays creators based on views, engagement, and region. USA,UK,Switzerland etc takes the lead
   • Estimates: $0.02 – $0.04 per 1,000 views.
     • Example: 1 million views earn between $20 – $40.
2. Live Gifts:
   • Fans purchase virtual gifts during live streams; TikTok takes a cut anywhere between 50%
3. TikTok Shop & Affiliate Marketing:
   • Creators earn commissions from product sales linked to their content.

Facebook (Meta)

Facebook offers several monetization features for creators, including In-Stream Ads, Fan Subscriptions, Stars, and Reels Play Bonus.

Revenue Breakdown:

1. In-Stream Ads:
   • Similar to YouTube, Facebook places ads in videos 3+ minutes long.
   • Estimated payout: $1 – $8 per 1,000 views depending on niche and audience.
2. Fan Subscriptions:
   • Fans subscribe for $4.99/month for exclusive perks.
   • Creators keep about 70% after platform fees.
3. Stars:
   • Fans send virtual stars during live streams or videos.
   • Each star is worth $0.01, and Facebook takes a cut.
4. Reels Play Bonus Program:
   • Facebook pays creators for views on Reels as part of an incentive program.
   • Estimated: $0.04 – $0.06 per 1,000 views.

These are just a few platforms these creators earn, you can add twitch to the list and others.

Conclusion

Now that you know how content creators make money, have you satisfied your curiosity that these avenues are able to fund their lavish lifestyle?

I will leave you to yourself to answer

See you at the top my friend 😉